| If you’re successful, chances are you want people to know it, because it’s good for your bottom line. If you’re positioned as a leader in your industry, it might not directly drive sales, but it could positively impact your ability to “deal” and your ability to successfully close deals. And because it’s hard to pitch yourself, it’s often easier for someone else to get the media’s attention about you.
What should your image be? Should the focus be on you as an executive, your company, your “team,” your product? Should you be meeting one-on-one with publishers and TV presidents or managing editors and working reporters? Do you want stories on you and your company or do you want to be a resource to the media on a broader basis - or both?
Let Aigner/Prensky Marketing Group work with you to come up with the right strategy and then let us do the rest. Because we come from the media, we know how to approach the media with the strongest possible pitch and how to service the media in an ongoing way. Ask them. They’re our best references. |
