| Whether you market a product, service, destination, yourself or someone else, your goal is for people to know about you. Lots of people. In fact, the more people know about you the better it is for business. And everyone knows it’s all about business.
Perhaps the oldest, yet newest, form of marketing is Direct Access Marketing. Back in the Garden of Eden, Adam would probably not have tried that apple if it hadn’t been right there in front of him. Direct Access Marketing is not just direct marketing or interactive marketing or sampling. Direct Access Marketing is directly accessing people with your product and message, or offering your venue for use by others. This is “in-your-face” marketing, so that people can see, smell, taste, touch and experience what you have to offer.
Chances are - as with Adam - people will be more interested in purchasing your product if they have actually tried it. Whether you’ve got a car or a cracker or an on-line service, let people TRY it. If they experience it, chances are they’ll buy it! And if you have a venue that hosts lots of people regularly, why not turn your direct access into dollars?!
“Getting to the customer directly is extremely important. Once you’ve done that, your other marketing programs become much more successful.”
- Anne-Marie |
